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Introduction to SEO

SEO stands for Search Engine Optimization, it is the practice of increasing quantity and quality of traffic to your website through organic search engine results.

SEO research enables you to understand the users intent and interest that addresses and captures the user intent.

Why SEO

SEO has been around for a decade and a half but that was not too tough as tough it’s today because search engines were not much smarter a decade ago as they are now. That’s why SEO is very much important these days because mostly people click only the top results shown by search engines results and you have only one way to get your traffic and quantity of user on your website with the help of SEO that would rank your website on the top results.

Importance of SEO

The average 83% traffic of your website comes from SEO and 17% from paid search. SEO traffic has no media cost and can provide a substantial investment return higher than other channels. Search engine appreciates the content that is relevant to the user intention.

Conversion

SEO is the best way to increase your sales because if your website is ranking on top and according to user intent, the user lands on your page and if you provide any “Call to Action” then there would be more chance that could be your buyer. If 1000 people land on your site there could be 10 people who actually interested in your products. That’s why SEO can better increase your conversion rates long term than other paid advertisements.

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Content Distribution

Concentrating on SEO and genuine link building points you to develop relevant, valuable content that people want to experience and provides digital word of mouth.

Global Reach with SEO

Today, SEO is a crucial part of any effective marketing strategy.SEO has a global reach and can even provide active translation and localization that can guide new and unexpected customers from all corners of the world to your website or online platform.

Daily Search Engine Use

Today’s customers totally depend on search engines to assist them to find everything even if it’s a restaurant suggestion or best to best software providers. And if you want to attract those people then Search Engine Optimization help your target audience find your site

SEO can help your business get in the appearance of your target viewers as they’re actively exploring for information.

Actually, 62% of users tend to search engines first when they want to learn more about a fresh business, products or service and 41% use them when they are ready to buy. It means if you want your business to become a part of online researchers destination then you have to appear on the search engine results.

Search Engine Marketing

Search engine marketing (SEM) leads to paid marketing efforts, and it includes stuff like native ads,  social media ads, Google AdWords, display ads, and much more.

Although SEM is not usually the main component of a complete SEO strategy, it does have its place because it can help you approach new and highly targeted audiences.

Measurement

One of the best advantages of SEO is that you can measure virtually every aspect of your results. Even how many users visits and from where or from which device mobile or desktop etc by using google analytics. This way you can accurately evaluate what is working on and with the help of these, you can make your services better according to the user intentions by the help SEO.

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